A MIDE Creative Agency
BOUNCE
SYLLABUS
how
we
learn.
Course Advisor
Learning Goals
1
Lead and work as a part of a collaborative creative organization
Establish and revise an agency specific design process
2
3
Manage projects and clients, often multiple at once
4
Proactively approach experiential learning through the design process framework
5
Work effectively as an individual in your role, and more broadly with the organization and with clients
Engage with industry trends and develop intrinsic involvement in the creative, advertising, and design worlds
6
5
Gain experience in a professional setting
7
Format & Policies
Tuesday
Wednesday
Thursday
1
No formal required text, but students will be expected to report on agency trends weekly via sources such as AdWeek, AdAge, etc.
As a student and citizen of the Bucknell University community:
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I will not lie, cheat or steal in my academic endeavors.
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I will forthrightly oppose each and every instance of academic dishonesty.
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I will let my conscience guide my decision to communicate directly with any person or persons I believe to have been dishonest in academic work.
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I will let my conscience guide my decision on reporting breaches of academic integrity to the appropriate faculty or deans.
The MIDE Creative agency is intentionally designed to allow for experiential learning through student engagement and student-facilitated projects. This requires class participants to engage thoughtfully, and design much of how the agency works, what the agency does, and the policies that dictate interaction with clients and within the course itself.
1.5
hrs
3.0
hrs
1.5
hrs
tentative schedule
Class will begin with Orientation:
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decide on the Bounce design process
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determine agency competencies based on staff
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decide hierarchical organization and attendance policy
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write your own job description
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institute a democratic process of selecting which clients to work with
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design manner of interacting with clients
First Project
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Plan, design, and market a successful event for MIDE majors
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After project completion, evaluate the design process and agency procedures and redesign if necessary
Grading breakdown
Attendance policy will be decided by the course constituents in the beginning of the course.
Grading policy:
100%
based on growth
-
Group Grade
-
Individual Grade
-
Peer Evaluations
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One-on-one reviews with Agency Advisor, President, VP of HR